Our Services - Digital Advertising & Search Digital Advertising & Search

Digital Advertising & Search

Securing a first page position on Google search is the holy grail of any brand. We’ll leave this one to our digital gurus, they’ll have your business ranking at that sweet spot in no time at all.


Google Adwords

Achieving a high ranking and featuring on the first page of Google search results is crucial. Aside from effective SEO, Google Adwords is the most common type of PPC advertising (or pay per click advertising), providing you with another way to get a top ranking on Google search.

With Google Adwords you are essentially promoting your company’s products or services under a number of key search headings or what are called keywords.

The great thing about Google Adwords is that you are in complete control and can select quite specifically who you want to target and how much you want to spend, and can then adjust the parameters accordingly depending on performance. And you only pay when someone clicks on your ad. Google Adwords can take the form of standard Google text based ads, or you can also use static or animated images or video ads. These ads are then displayed across the Google display network.

Our team has many years’ experience in planning and implementing effective Google Adwords campaigns and achieving page 1 rankings on Google for our clients. We work with you to select the appropriate keywords that your potential clients or customers would search for. We then write and design suitable ad content and for Google text ads and Google display ads, set up appropriate ad groups and help you plan your Google Adwords advertising budget.

Once your Adwords campaign has been launched, we monitor and fine tune the campaign and keywords and, in conjunction with Google analytics, provide you with ongoing reporting, to ensure that you get maximum impact and return on your advertising spend.

Google Remarketing, whereby your ads essentially follow people who have already visited your website or used your mobile app, is becoming an increasingly popular way for companies to target potential customers. Adwords Remarketing uses a special tracking code that places cookies in the computer of people visiting your website and then displays your ad when people with that specific cookie visit other sites on the Google display network.


Facebook Advertising
& Native Content

Aside from Google Adwords, Facebook advertising is the next most common type of pay per click advertising.

Facebook ads works by letting you target Facebook users, and you can do this by selecting various profile and demographic information – such as age, gender, country and specific location, user interests, etc.

Our digital marketing and advertising team at Unique Communications have extensive experience in drafting effective content for, and designing, engaging Facebook ads that deliver results.

We can help you with all aspects of your Facebook advertising, from target audience selection; advertising budget management; Facebook ad copywriting and design; selecting the best type of ad to use – whether single image, Facebook carousel ad or Facebook video ad; determining the best times to run your Facebooks ads; and full campaign monitoring and management.

Using Facebook and Google Analytics tracking and monitoring tools, we can then make strategic adjustments to your campaign to boost your overall clicks and conversions and ensure you get the maximum return on your investment and achieve your objectives.

Online Advertising
Display Advertising

Aside from Google Adwords and Facebook Advertising, there a number of other main ways you can buy advertising on the internet.

Most websites sell display advertising based on the number of impressions you will get on their website from their readers or members, and is typically sold on a CPM basis (or cost per thousand unique viewers). There are a number of main formats of display ads including leaderboards, banner ads, skyscraper ads, rectangle ads and button ads.

SEO Search Engine
Optimisation (Onsite)

The process of SEO or search engine optimisation itself incorporates onsite SEO and offsite SEO.

Onsite SEO involves a number of key elements and tasks that need to be incorporated into the backend of your website. We do this through a combination of html coding and Yoast. The process includes keyword research, defining your focus keyword, web content optimisation and then implementing suitable URL page titles; H1, H2 and H3 title tagging; effective meta tagging, alt tagging, image tagging and video tagging into your website programming.


SEO Search Engine
Optimisation (Offsite)

Offsite SEO is the process of promoting your website across the internet. The aim is to build your brand awareness online and improve your search engine rankings.

How you achieve this is essentially through a combination of online marketing, advertising, promotions and PR whereby you are trying to attract visitors from 3rd party websites to visit your website. For example, this can be done by setting up profiles for your company or organisation on various social media platforms (Facebook, Twitter, LinkedIn, YouTube, LinkedIn) or by writing news items, articles or tips for news, trade association or other websites relevant to your sector; or by listing your company on various free or paid-for directories. Using social media, blogging and/or posting videos can help significantly increase your search engine rankings.