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Getting onto the first page of Google search results is the Holy Grail for any company promoting their products or services.
But achieving this is no easy task. We can help!
There are essentially 2 main ways to get your website onto the 1st page of Google – Implementing effective SEO / Search Engine Optimisation, which includes Onsite SEO and Offsite SEO; and/or planning and running a Google Adwords campaign, called PPC, or pay-per-click advertising.
An important step in implementing effective search engine optimisation is to undertake an SEO Audit. An in-depth SEO audit will involve keyword research and identification, competitor search rankings, and keyword search volume as well as looking at competitor sites from a technical, content and social perspective. If you already have an existing website, the audit will also include reviewing your Google Analytics data – you do have analytics installed on your website, don’t you?! If you’re not sure you can check here – as well as your own online presence and website SEO and comparing it to competitors.
In order to ensure that your website is visible to search engines and gets a high search ranking on Google, we can help you with Keyword Research, web content optimisation, SEO, Search Engine Optimisation, SEM, Search Engine Marketing, Image tagging, video tagging, onsite SEO and offsite SEO and link building. In Ireland, 98% of all search volume is via Google, so it is crucial that your business ranks effectively on Google for your service sector &/or product categories.
Onsite SEO involves a number of key elements and tasks that need to be incorporated into the backend of your website. We do this through a combination of html coding and Yoast. The process includes keyword research, defining your focus keyword, web content optimisation and then implementing suitable URL page titles; H1, H2 and H3 title tagging; effective meta tagging, alt tagging, image tagging and video tagging into your website programming.
How you achieve this is essentially through a combination of online marketing, advertising, promotions and PR whereby you are trying to attract visitors from 3rd party websites to visit your website. For example, this can be done by setting up profiles for your company or organisation on various social media platforms (Facebook, Instagram, TikTok, Twitter, YouTube, LinkedIn) or by writing news items, articles or tips for news, trade association or other websites relevant to your sector; or by listing your company on various free or paid-for directories.
Using email and ezine marketing, blogging and/or posting videos can help significantly increase your search engine rankings.
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