POS Display Design
In 1997 Irish entrepreneur Bobby Kerr identified a gap in the market for premium gourmet coffee. Insomnia started out with humble beginnings in a Galway bookstore in 1997. Now 20 years on, it’s the largest leading independent premium coffee & sandwich retail chain in Ireland.
For the festive season Insomnia wished to create a campaign that celebrated our favourite Christmas classics. Our elves got down to work to curate festive coffee cups, posters, food photography, tent cards and more inspired by Mariah Carey, Chris Rea & Eartha Kitt’s Christmas hits! A Yuletide delight, our Love Being Festive #ChristmasSongs campaigns was born!
Insomnia asked the team at Unique Communications to create engaging POS materials & food photography to execute their Summer Specials #LoveBeingAdventurous campaign promoting their new seasonal iced beverages.
We set out to showcase the deliciously cool & refreshing range of Summer IceCaps & Lemonades available in Insomnia store throughout the summer months. We curated vibrant, cool & colourful instore material including cold cups, promotional posters, tent cards and more!