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One of the particular benefits and advantages of working with Duane Byrne, Founder and Lead Project Consultant with Unique Communications, is his broad knowledge and 25 years of practical experience in online and offline marketing and business development, as well as cross industry client experience.
The process of developing a Marketing Strategy for your business can range from, at its simplest, a half day to full day guided consultancy session, through to a more detailed and comprehensive process over a period of weeks. We have broadly outlined below the process involved in each option.
Then, once your Marketing Strategy and Action Plan has been developed, and depending on your internal resources, you and your team can implement it internally yourselves. You might also choose to have Duane Byrne act as a Marketing Coach/Consultant – meeting you weekly, monthly or quarterly – to help guide, review and fine tune the marketing implementation. And/or you can have the resources of the marketing team at Unique Communications at your disposal who can act as your external marketing department to support your internal team as necessary.
Intensive marketing strategy development planning session with input from the Business Owner, Management Team &/or other key staff.
A more comprehensive strategy development and planning process and typically includes: Communications Audit, Sales/Marketing Collateral Review, Market Segmentation & Target Customer Profiling, Website Review & SEO Audit, Competitor Review, (may include some level of Customer/Potential Customer Research), Strategic Planning Session and Marketing Strategy & Action Plan Development
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